自动门
面对“国内竞争国际化的趋势”自动门行业如何积极应对
发布时间:2012/5/11
 
  面对入世后“国内竞争国际化,的趋势,我国自动门行业应如何采取措施积极应对,确保稳定、有序、快速、健康发展?全面提升国际化水平,是新形势下国内成都自动门参与国际竞争,抢占更广阔市场的关键所在。无论从市场需求还是经营运作来看,我国自动门行业区域化、集团化将成为最终发展目标,全行业要进一步提高自我创新能力和“与狼共舞”技能。
  
  今后的三、四年,仍将是我国自动门行业发展的黄金时期。但随着市场需求量增加,技术水平不断发展,各类产品的价格都会大幅度下降,价格竞争和利润下降,使得行业风险越来越大。注重技术研发和新产品开发,应该是行业企业提高竞争力的利器,而不能陷入价格战的怪圈。
  
  大力发展高新技术产业,悉心培育具有高增长潜力和优势的产业;以信息技术为主的高新技术、先进适用技术,提升传统自动门制造业;强化产、学、研的有效结合,尽快实现技术引进和自主创新相结合的模式;建立和完善技术开发体系,全力提升产业层次。
  
  既要推行自有品牌与OEM并行策略,也要推进资本适度多元化和资本结构优化;在科学布局全球供应链的同时,积极倡导国际化产业分工;在坚持专业化发展的基础上,谨慎实施规模扩张战略,依靠科技进步和提高劳动者素质,培育行业龙头企业。
  
  一方面通过充分调查研究和借助专业机构力量,逐步实施国际市场投资合作项目开发;另一方面,依托制造业优势和专业市场辐射力,到境外设立贸易机构和分市场,建立跨国生产和营销体系。
  
  成都自动门专家认为,大家应广泛开展WTO知识培训,利用争端解决机制,维护国内行业企业的利益;通过举办国际性展会等方式,帮助企业多渠道开拓国际市场;加强与国际行业组织联系,提高贸易信息和贸易事务服务能力;制定行业标准并实施认证,从而加强市场准入机制建设;充分发挥组织协调能力,以联合攻关、联合开发方式推进行业技术进步;进一步加强行业自律,积极研究国际技术壁垒破解之术。
 
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